January 22nd, 2012
Flowers are synonymous with goodwill. They’re used to convey greetings, congratulations, sympathies and of course, love. So it should come as no surprise that an organization dedicated to advancing the floral industry would sweep into Grand Rapids bearing a generous bouquet of goodwill.
The Michigan Floral Association (MFA) is hosting Sell-O-Bration, the 2012 Great Lakes Floral Expo, March 2-4 in Grand Rapids. As part of the festivities, attendees are encouraged to bring canned goods or other non-perishable items for donation to a Grand Rapids food bank. Those who do will be entered into a drawing to win a free pass to the 2013 Expo.
“The professional florists who make up our membership are all local businesses that believe very strongly in supporting local communities,” says Rodney Crittenden, Executive Vice President of MFA. “From an association standpoint, Grand Rapids has been very supportive by making sure we have a wonderful experience every year with our Expo. This is our way of giving back.”
MFA President Alice Waterous suggested the Grand Rapids food bank tie-in, a first for the group. But it’s hardly the first time this 92-year-old organization has paid its good fortune forward. “Every year at the end of the Great Lakes Floral Expo, we donate all the extra flowers to local charities,” says Crittenden. “This year, we’re giving the flowers to the Grand Rapids Lions Club for use at their annual fundraiser.”
MFA also raised money this past spring for tornado disaster relief in Joplin, Missouri. We’ve been blessed to be able to work with a powerful God-given gift – flowers,” says Crittenden. “It’s very important to us to give back and help out when and where we can. It’s just part of who we are.”